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Tuesday, March 26 • 10:15am - 12:15pm
WORKSHOP B: How to Build Unique Communication Campaigns That Drive Participation: An Audience-Centric Approach to Engagement- Intactic

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As  a communicator, you can produce more   effective employee communications  just by developing a deeper   understanding of your audiences. In this  engaging workshop, you will   come away with a unique methodology for  building strategic   communication campaigns. The audience-centric  approach employs a   collaborative mapping technique that harnesses the  collective insight   of your communication and design teams. It has  resulted in successful   enterprise-wide programs for companies such as  Gap Inc., GE, Starbucks,   Oracle, and Genentech.


In this comprehensive  and hands-on workshop, you will leave with tools to help you:
 
  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and     momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO
 Intactic

Speakers
avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic
Preston is an energetic and creative leader that helps companies understand how to solve complex problems through communication and design. He is a sought after expert in branding, employee engagement, internal communications and enterprise transformation and often travels the globe... Read More →


Tuesday March 26, 2019 10:15am - 12:15pm
Las Vegas Convention Center